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From the Front
A collection of features and articles based on deep research and market trends.
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THE HYPE: THE HIDDEN COSTS OF 'CONTEXT' IN AI THAT EVERY BUSINESS LEADER MUST KNOW
The boardroom conversation around artificial intelligence has, until now, fixated on model capabilities and upfront licence fees. This narrow lens is proving dangerously inadequate. Across FTSE 350 companies and mid-market PLCs, a silent cost escalation is underway, one driven not by the AI models themselves but, by the context they consume. Every document ingested, every customer interaction logged, every agentic workflow executed: each carries a chain of token consumption,


Machine Speed Markets: AI Agents, Control of Demand, and the Fight to Stay Inside the Deal
Recent research by NBER economists suggests these AI agents in particular, could drive a "Coasean singularity," a point where transaction costs fall towards zero, radically reshaping how markets function. In essence, tasks like finding information, negotiating deals, and enforcing contracts which are traditionally costly frictions in commerce, may become nearly instantaneous and costless.


The Agent Readiness Playbook: Why Culture, Not Code, Defines Advantage. The Inconvenient Truth About AI Transformation Part One
Most leadership teams cannot articulate which they are pursuing. Or worse, they pursue all three simultaneously without acknowledging the different cultural infrastructures each requires. Productivity demands training and enablement. Automation requires trust and transparent communication about displacement. Opportunity needs permission to experiment and tolerance for failure.
When you try to do all three at once without cultural foundations, you get confusion, resistance, an
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THE HYPE: THE HIDDEN COSTS OF 'CONTEXT' IN AI THAT EVERY BUSINESS LEADER MUST KNOW
The boardroom conversation around artificial intelligence has, until now, fixated on model capabilities and upfront licence fees. This narrow lens is proving dangerously inadequate. Across FTSE 350 companies and mid-market PLCs, a silent cost escalation is underway, one driven not by the AI models themselves but, by the context they consume. Every document ingested, every customer interaction logged, every agentic workflow executed: each carries a chain of token consumption,
Nov 1719 min read


Machine Speed Markets: AI Agents, Control of Demand, and the Fight to Stay Inside the Deal
Recent research by NBER economists suggests these AI agents in particular, could drive a "Coasean singularity," a point where transaction costs fall towards zero, radically reshaping how markets function. In essence, tasks like finding information, negotiating deals, and enforcing contracts which are traditionally costly frictions in commerce, may become nearly instantaneous and costless.
Nov 1121 min read


The Agent Readiness Playbook: Why Culture, Not Code, Defines Advantage. The Inconvenient Truth About AI Transformation Part One
Most leadership teams cannot articulate which they are pursuing. Or worse, they pursue all three simultaneously without acknowledging the different cultural infrastructures each requires. Productivity demands training and enablement. Automation requires trust and transparent communication about displacement. Opportunity needs permission to experiment and tolerance for failure.
When you try to do all three at once without cultural foundations, you get confusion, resistance, an
Oct 2114 min read


Shadow AI: Why is this Hidden Threat Undermining Your Business in 2025?
What is shadow AI and how does it affect business.
May 64 min read


How Can SME Leaders Successfully Implement AI? Exploring the 5 Stages of AI Adoption
How Can SME Leaders Successfully Implement AI? Exploring the 5 Stages of AI Adoption
May 124 min read


The Cash Flow Bleed: 5 Hidden Growth Killers in Scottish SMEs (And How AI Can Stop Them)
Poor inventory alone steals up to 11 percent of annual revenue (Firework, 2025). You are not growing if you are leaking. Live dashboards deliver 30 % faster cash-flow pivots (The Management Journal, 2025). This guide shows you where to press the stop-tap, without hiring a data-science team.
2 days ago5 min read


Understanding the Power and Importance of Digital Transformation
Digital transformation is not just about technology. It’s about changing the way you work and think. When done right, it boosts efficiency, cuts costs, and opens new revenue streams.
2 days ago4 min read


AI Agent Readiness, Part Two: Data and Technology That Actually Move
This article focuses on data and technology. It reflects what we are seeing inside real organisations. It adds balanced advice so you can act without buying into hype.
Why firms get stuck
Nov 413 min read


The Benefits of 360 Business Consulting
In a world where businesses often focus on quick fixes or isolated problems, holistic consulting solutions stand out by looking at the bigger picture. It’s like tuning an orchestra rather than just one instrument. When every part of your business works in harmony, the results are powerful.
Oct 204 min read


The Agentic Shift: Why Most AI Consultants Are Still Thinking in 2019
The next generation of consultants must be builders as well as thinkers. They need to understand how these systems perceive, decide, and evolve. They must know how to govern them, not just advise around them.
That shift demands a new literacy, the ability to translate technical behaviour into business language. A good consultant should be able to explain why an agent made a choice, how feedback altered its reasoning, and what governance keeps it accountable.
Oct 208 min read


PwC Says Firms Are Watching and Waiting with AI. That’s How You Lose
Waiting feels like prudence. It gives everyone the chance to breathe and carry on as ‘normal’. It also creates a structural disadvantage that is hard to see in the moment and plain to see a year later. By the time the path looks safe, other firms have already done the hard miles inside their own systems. They have learned where value lives and where it does not. They have rewired dull pieces of process that never make the press release but decide the outcome.
Oct 1412 min read


The Truth About the AI Bubble: A Perez–Azhar Playbook for Business Leaders
Are we in an AI bubble? Evidence in 2025 points to a large investment boom with visible froth, but not yet a confirmed bubble. The pattern mirrors past infrastructure overbuilds such as the railways and fibre optics, where capacity arrived before demand, valuations overshot reality, and corrections followed. Those corrections were painful but productive, leaving behind assets that enabled long-term growth.
Oct 68 min read

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