.png){kind=small}
DELIVERING SOLUTIONS, NOT THEORY
Strategy Built in the
Real World
From scaling businesses to fixing the 'bleed', I am the advisor who has lived the consequences. 360 Strategy is the real-world business advisory for Scottish founders and leaders.
Clear thinking. Straight answers. Judgement you can act on.
Why 360 Strategy Exists
Decision-making gets harder as businesses grow – not because the answers are hidden, but because the questions get buried in day-to-day firefighting.
While most strategy work polishes the story, we rebuild the foundations underneath it.
I've lived both sides: the wins that weren't supposed to work and the failures that looked bulletproof on paper. You will always get straight answers from someone who has carried the same risk.
Proof Without Theatre
Clients usually come to us when the situation is messy, the stakes are real, and the next decision matters.
Mark is straight-talking, fair, and delivers. He takes time to understand what you actually need, brings sharp creative thinking, and then makes it happen.
Euan Duncan - Partner at Morton Fraser MacRoberts LLP
Led by Lived Experience
I have spent my working life building things that were not supposed to work.
Early on, I created and led a pioneering integrated marketing agency, taking brands including Levi's 501 and Sony across 17 countries. I then founded a deeptech and edge AI business, inventing HALO – a unique computer vision system with on-device biometric signature recognition, built on proprietary hardware – securing global patents and scaling across 9 countries.
There have been wins and the hard failures. I know the feeling of broken cash flows, fighting for the top line, defending the bottom line and the quiet moment when you realise the plan is not working and something has to give.
360 Strategy exists because I am interested in one thing: I want to help a business survive and grow in the conditions it is actually in, not in the story it tells itself.
I work shoulder to shoulder with founders, leaders and boards who are carrying real risk. People who know something is off but cannot quite see where.
I care about evidence and data, and I am comfortable sitting with uncomfortable facts. If we work together, you will get clear thinking, straight answers, and a partner who has lived the consequences of the decisions he is asking you to make.
RETINA.jpg)
Mark Evans MBA, CMgr FCMI
How We Work
We work with leaders carrying real accountability. That means we focus on decisions, not activity
{ 1 }
Clarity first
We isolate the decision that matters most and name the constraint holding progress back.
{ 2 }
Evidence over noise
We test assumptions against data, customer reality, and operational capacity before committing to a path.
{ 3 }
Action that holds up
We build a plan people can execute and stay close enough to reality that it survives delivery.
What We Advise On
Four areas, one joined up view of how a business grows.
Strategy
Priority, direction, and hard choices when everything feels urgent.
Marketing
Positioning and performance shaped by context, not tactics.
AI Readiness
Positioning and performance shaped by context, not tactics.
Advisory and Mentorship
Positioning and performance shaped by context, not tactics.
Inspiring Growth Through Expertise and Action
Personalised Guidance for Growth
Our mentorship programmes offer customised one-on-one support, helping individuals navigate challenges, build your leadership, and achieve their goals. With expert advice and tailored strategies, we empower you to overcome obstacles, make informed decisions, and lay the foundation for sustainable growth and success.
Tailored Advice
Insights designed for your unique goals.
Expert Guidance
Learn directly from industry leaders.
