Mark Evans MBA, CMgr FCMi

The era of the simple chatbot is over. AI is transitioning from a technical curiosity into a fundamental strategic operating layer. This guide explores the critical shift from passive AI assistants to autonomous agents, the 'Model Selection Paradox,' and a four-pillar framework designed to help executives move beyond task-based automation toward true enterprise leverage. Discover how to build a competitive moat through context and master the five strategic pillars of executive AI execution.

Culture comes first. Technology follows. There is no other sequence that works. Most organisations approach AI readiness backwards. They invest in infrastructure first, data platforms second, and culture last, if at all.

Only 11% of businesses are fully scaled on AI — KPMG's 2026 report reveals why. Mark Evans of 360 Strategy breaks down what it means for SME leaders.