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Most SMEs do not have a marketing problem. They have a clarity problem.
They are running activity without a tested value proposition, without a real view of what customers care about, and without a plan that links spend to outcomes. That is how cash and time disappear.
I help you lock down the basics fast. Who you serve. What you solve. Why you are credible. Then we build a plan that fits your budget and your team.
Common Marketing Problems That Waste Money
If any of these feel familiar, you are not alone. This is where we start.
{01}
Leads are slow or inconsistent
Enquiries come in bursts, then nothing. We find where the drop happens and build a repeatable flow of demand you can measure.
{02}
The offer is not landing
People are interested, but they do not buy. We tighten the value proposition, pricing story, and message so the right customers say yes faster.
{03}
Scattergun tactics, no plan
Social posts, ads, a website, a bit of email, and no clarity. We set priorities, choose the right channels, and create a winning plan your team can execute.
How We Build Marketing That Works
A simple three stage process that turns guesswork into evidence, and evidence into growth.
{ 1 }
Discovery and Customer Truth
We get clarity fast. Who the customer is, what they value, and where the real friction sits.
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Value proposition check using real customer language
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Competitor and category scan to spot position gaps
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Channel and journey review to find leaks and waste
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Baseline metrics so we can measure improvement
{ 2 }
Strategy, Offer and Plan
We turn insight into a plan that is practical, cost aware, and easy for your team to execute.
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Positioning and messaging you can use across web, sales, and campaigns
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Offer design, pricing cues, proof, and objections
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Media neutral channel plan based on where buyers actually pay attention
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Clear priorities, timelines, and decision rules
{ 3 }
Execution Support and Optimisation
We bring it to life. Then we refine based on results, not opinions.
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Campaign briefs and creative direction that suppliers can deliver against
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Weekly performance review and simple reporting
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Fix what is not working, scale what is working
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Optional AI workflow support for research, data analysis, content systems, and reporting
Ready to move your business forward?
Stop guessing. Start proving.
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Blending in – If you sound like everyone else, price becomes the decision. We sharpen what makes you the clear choice.
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Hard to find – Good offers fail quietly when the right people don't see them. We map where to show up and what to say.
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Mismatch in message and delivery – When promise and capability drift apart, trust drops. We align the message to what you can deliver consistently.
Our Core Deliverables
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Value proposition and customer truth – Short interviews and simple tests to confirm what buyers value.
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Positioning and messaging - Clear language that makes you easier to understand and choose.
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Offer design - What you sell, how you package it, and how you price it.
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Media neutral channel plan - Pick channels that match buyer behaviour, not fashion.
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Campaign planning and creative direction - Briefs your team and suppliers can execute without guesswork.
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Measurement and decision rules - A small KPI set and clear rules for stop, keep, and scale.
How you can work with me
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Consultancy
A focused reset and a clear plan. -
Fractional support
Ongoing senior marketing leadership without the full-time hire. -
Advisory
Rapid input when stakes are high.
Optional add-ons
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Case study and proof building
Turn outcomes into stories buyers trust. -
Agency selection and oversight
Choose the right partners, set standards, keep delivery honest. -
Launch and growth sprints
Fast build, test, learn cycles. -
AI practical support
Speed up research, planning, content workflow, reporting with judgement intact.
Media neutral means we pick the channel your customer actually responds to.
Growth you can measure
Clear priorities, clean execution, simple reporting.
Momentum that lasts
Less noise, more signal, and a plan your team can stick with.
We engaged Mark to bring clarity to our marketing and how we reach people effectively. He understood our business quickly and helped us map a strategy that sharpened our values, value proposition, and messaging for prospective clients. We are looking forward to working with him again soon.
Andrew Lauder, Director of Electrasure Ltd
Proven Marketing Strategies, Real Results
Forty Clothing: From Marketing Challenges to Market Leadership
Discover how 360 Strategy assisted a streetwear brand in scaling through marketing strategy and mentorship.
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Challenge
Breaking through a saturated market while optimising for scalability. -
Solution
Created a measurable omni-channel marketing strategy paired with leadership mentoring. -
Results
35% growth in digital revenue, 40% faster inventory turnover, 50% surge in customer engagement metrics.
Free 30-Minute Discovery Call
What you get:
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clarity on the real problem
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where revenue or leads are leaking right now
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The quickest win that does not break your brand
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What iwould do in the next 30 days
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Whether the audit is worth paying for, or not
One Day Marketing Audit £695
What you get:
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A value proposition check against real buyer behaviour
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A fast review of your funnel, CRM and where it is breaking
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A media-neutral channel plan based on who you are trying to reach
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A 30, 60, 90-day action plan with priorities and owners
