What does a marketing strategy consultant actually do?

I help you get clear on who you serve, what you stand for, and which actions will move revenue without wasting time or budget.

What problems do you typically fix for SMEs?

Unclear value proposition, inconsistent leads, poor conversion, scattered activity, weak positioning, and campaigns with no measurable return.

How do you work out what our customer really wants?

We speak to the market, test messages, review evidence, and validate assumptions before scaling anything.

What is a value proposition and why does it matter?

It is the reason a buyer chooses you, their needs, the gap. If it is vague or untested, marketing becomes guesswork and cost.

Do you work with B2B and B2C?

Yes. The method is the same, get the customer truth first, then build the plan around it.

Do you only provide digital marketing?

Do you only do digital marketing? No. I am media neutral and choose channels based on what your customer responds to.

Do you do media planning and channel selection?

Yes. We select the mix based on behaviour, economics, and what you can execute consistently.

Can you help when we do not know which marketing discipline we need?

Yes. We diagnose the real constraint first, then decide whether you need positioning, demand generation, conversion, retention, or something else.

What is included in a marketing strategy sprint?

Customer insight, positioning, proposition, priorities, channel plan, measurement, and a practical action plan.

Do you offer advisory, consultancy, and fractional support?

Yes. We can do focused advisory, hands on consulting, or fractional leadership depending on what you need.

How do you use AI in marketing?

To speed up research, improve workflow, and measure performance, while keeping strategy and judgement human led.

Do you help with go to market for new products?

Yes. We validate demand, sharpen the proposition, and build a launch plan that fits your runway.

Do you work with our existing agency or in house team?

Yes. I can lead the strategy and help your team execute without politics or blame.

Marketing Strategy Chess Moves by 360 Strategy.jpeg

RESEARCH. POSITION. CONVERT

Strategic Marketing
& Positioning

I help you lock down the basics fast. Who you serve. What you solve. Why you are credible. Then we build a plan that fits your budget and your team.

Book Your Free 15 Minutes Consultation Now

Most SMEs do not have a marketing problem. They have a clarity problem.

You are not the only founder or leader who has stared at a budget and wondered where it went. Smart people, good businesses — sold activity when what they needed was a clear plan.

That is exactly where we start.

We engaged Mark to bring clarity to our marketing and how we reach people effectively. He understood our business quickly and helped us map a strategy that sharpened our values, value proposition, and messaging for prospective clients. We are looking forward to working with him again soon.

Andrew Lauder, Director of Electrasure Ltd

Renfrewshire+Chamber+of+Commerce+-+FULL+

Common Marketing Problems That Waste Money

If any of these feel familiar, you are not alone. This is where we start.

{01}

Leads are slow or inconsistent

Enquiries come in bursts, then nothing. We find where the drop happens and build a repeatable flow of demand you can measure.

{02}

The offer is not landing

People are interested, but they do not buy. We tighten the value proposition, pricing story, and message so the right customers say yes faster.

{03}

Scattergun tactics, no plan

Social posts, ads, a website, a bit of email, and no clarity. We set priorities, choose the right channels, and create a winning plan your team can execute.

From Customer Truth to Execution

A simple three-stage process that turns guesswork into evidence, and evidence into growth.

01 | Discovery & Customer Truth

02 | Strategy, Offer & Plan

03 | Execution Support & Optimisation

What We Deliver

Value proposition – Analysis and tests to confirm what buyers value and if you meet their needs.
Positioning and messaging – clear language that makes you easier to understand and choose over your competitor.
Offer design – What you sell, how you package it, and how you price it.
Media-neutral channel plan – Pick channels that match buyer behaviour, not fashion.
Campaign planning & creative direction – Clear instructions your team and suppliers can execute without guesswork.
Measurement and decision rules – A small KPI set and clear rules for stop, keep, and scale.

Growth you can measure

Clear priorities, clean execution, simple reporting.

Momentum that lasts

Less noise, more signal, and a plan your team can stick with.

How To Work With Us

consultancy

A focused reset and a clear plan.

fractional support

Ongoing senior marketing leadership without the full-time hire.

advisory

1-to-1 sessions to sharpen your positioning and next moves.

How We Deliver Better Marketing Returns

01

Digital & Online

website, SEO, social media, email, online ads, landing pages.

02

Strategy & Planning

market research, positioning, goal-setting, channel mix, budgeting and roadmap

03

Guerrilla Marketing

creative marketing concepts that often use lower budgets to generate high returns.

04

Brand & Creative

brand positioning, messaging, visual identity, tone of voice, campaign concepts, copy, design, video.

05

Advertising & Paid Media

Google Ads, social ads, display banners, sponsorships, offline ads (print, radio, outdoor).

Try Our SME Marketing Plan APP.

Proven Marketing Strategies, Real Results

Forty Clothing: From Marketing Challenges to Market Leadership

Discover how 360 Strategy assisted a streetwear brand in scaling through marketing strategy and mentorship.

Challenge
Breaking through a saturated market while optimising for scalability.
Solution
Created a measurable omni-channel marketing strategy paired with leadership mentoring.
Results
35% growth in digital revenue, 40% faster inventory turnover, 50% surge in customer engagement metrics.

Explore All Case Studies

Free 15-Minute Discovery Call

What you get:

clarity on the real problem

where revenue or leads are leaking right now

The quickest win that does not break your brand

What iwould do in the next 30 days

Whether the audit is worth paying for, or not

One Day Marketing Audit £695

What you get:

A value proposition check against real buyer behaviour

A fast review of your funnel, CRM and where it is breaking

A media-neutral channel plan based on who you are trying to reach

A 30, 60, 90-day action plan with priorities and owners

Book Your Free 15 Minutes Consultation

Book Your Marketing Audit Here

Thoughts From the Front

Ideas, strategies, and stories to inspire your growth.

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