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BLOGS
From the Edge
A collection of features and articles based on deep research and market trends.
Recent Blog Posts


The “If” Economy and Quantum Marketing: Why I’m Moving Beyond Funnels After 30 Years
The Newtonian age of marketing - the age of the funnel, the persona, and the "is" - may be over. We are living in a world of Potentia, where consumers exist in superposition, where influence operates through resonance and entanglement, and where friction destroys value faster than advertising can create it.


What Does a Marketing Consultant Actually Do?
A marketing consultant in Glasgow, Edinburgh and across Scotland is someone who helps businesses figure out how to grow.That’s the simple version. The more detailed version is that they help companies spot opportunities, solve marketing challenges, and build strategies that drive measurable results. They’re problem solvers who combine strategy, creativity, and execution to make things happen.


AI: The Line Between Progress and Overreach
Howard Marks is not a passing commentator. He co founded Oaktree Capital Management and built his name by navigating credit cycles with a cool head. His memos are written for serious investors who want judgement rather than slogans. Warren Buffett has previously said they are the first thing he reads when they land in his inbox, which gives a sense of how widely they are respected.
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AI: The Line Between Progress and Overreach
Howard Marks is not a passing commentator. He co founded Oaktree Capital Management and built his name by navigating credit cycles with a cool head. His memos are written for serious investors who want judgement rather than slogans. Warren Buffett has previously said they are the first thing he reads when they land in his inbox, which gives a sense of how widely they are respected.
Dec 10, 20258 min read


The Brutal Truth About Bootstrapping Entrepreneurship: The Playbook
Entrepreneurship is a signal to the world of who you are. When you step into that arena, you step into the wild circus. Competitors will try everything and all the time to tear you down. Customers can destroy your reputation in a few keystrokes. Sometimes the worst threats come from the inside. People you hire and learn to trust can turn toxic. They erode culture, poison the team, and drain energy faster than any competitor.
Sep 24, 202526 min read


Understanding the Power and Importance of Digital Transformation
Digital transformation is not just about technology. It’s about changing the way you work and think. When done right, it boosts efficiency, cuts costs, and opens new revenue streams.
Nov 27, 20254 min read


PwC Says Firms Are Watching and Waiting with AI: The Adoption Strategy.
Waiting feels like prudence. It gives everyone the chance to breathe and carry on as ‘normal’. It also creates a structural disadvantage that is hard to see in the moment and plain to see a year later. By the time the path looks safe, other firms have already done the hard miles inside their own systems. They have learned where value lives and where it does not. They have rewired dull pieces of process that never make the press release but decide the outcome.
Oct 14, 202512 min read


The Truth About the AI Bubble: An AI Strategy Playbook for Leaders
Are we in an AI bubble? Evidence in 2025 points to a large investment boom with visible froth, but not yet a confirmed bubble. The pattern mirrors past infrastructure overbuilds such as the railways and fibre optics, where capacity arrived before demand, valuations overshot reality, and corrections followed. Those corrections were painful but productive, leaving behind assets that enabled long-term growth.
Oct 6, 20258 min read


Embracing Rogue Entrepreneurship: A Guide for Scottish SMEs
The Rogue Entrepreneur Path to Building What Others Said Was Impossible
Jul 15, 20259 min read


Innovation In Business Drives Success: A Roadmap for SMEs
Innovation isn’t optional—it’s the key to SME success. Discover how a structured, stakeholder-driven approach can unlock hidden potential, d
Feb 6, 20253 min read

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