top of page
.png){kind=small}
BLOGS
From the Edge
A collection of features and articles based on deep research and market trends.
Recent Posts
The “If” Economy and Quantum Marketing: Why I’m Moving Beyond Funnels After 30 Years
The Newtonian age of marketing - the age of the funnel, the persona, and the "is" - may be over. We are living in a world of Potentia, where consumers exist in superposition, where influence operates through resonance and entanglement, and where friction destroys value faster than advertising can create it.
What Does a Marketing Consultant Actually Do?
A marketing consultant in Glasgow, Edinburgh and across Scotland is someone who helps businesses figure out how to grow.That’s the simple version. The more detailed version is that they help companies spot opportunities, solve marketing challenges, and build strategies that drive measurable results. They’re problem solvers who combine strategy, creativity, and execution to make things happen.
AI at the End of 2025: The Line Between Progress and Overreach
The Line Between Progress and Overreach By Mark Evans MBA Founder 360 Strategy, Aka Rogue Entrepreneur Previous article referenced: “The Truth About the AI Bubble: A Perez–Azhar Playbook for Business Leaders” — https://www.360strategy.co.uk/post/the-truth-about-the-ai-bubble-a-perez-azhar-playbook-for-business-leaders Howard Marks chose his moment carefully. On the 9th December 2025 he published a memo titled Is It a Bubble? for Oaktree Capital’s clients and the wider inves
All Posts
Search
Shadow AI: Why this Hidden Threat is Undermining Your Business AI Readiness in 2025?
What is shadow AI and how does it affect business.
May 6, 20254 min read
Transformative Leadership Development: Cultivating Growth Mindset Through Executive Mentorship
Transformative Leadership Development: Cultivating Growth Mindset Through Executive Mentorship.
Apr 22, 20255 min read
The Art of Negotiating Equity: Lessons That Redefined My Leadership Journey
This article is my hand to hand playbook - built from ‘in the trench’ experience, tested under pressure, and designed for founders, executives, and emerging leaders navigating high-stakes conversations where equity, trust, and legacy are on the table.
Apr 14, 20255 min read
Digital Transformation Decoded: How SMEs Can Transform Everyday Data into Sustainable Growth
How SMEs Can Transform Everyday Data into Sustainable Growth
Mar 26, 20256 min read
AI Readiness for SME's: Why Most Leaders Are Still Hammering Square Pegs Into Round Holes
Generative AI is following this well-worn path, and the McKinsey data confirms what I've been observing in the trenches – we're still approa
Mar 17, 20254 min read
Strategy for Business: The Competitive Edge in 2025
In 2025, success belongs to agile SMEs. Adapt fast, make smarter decisions, and outpace the competition in a rapidly evolving market.
Feb 6, 20254 min read
What Digital Marketing Strategy Can Do for Your SME
A strong marketing strategy fuels SME growth. Discover how expert guidance can transform your brand, boost engagement, and drive results.
Feb 6, 20254 min read
How to Manage Change in Your SME: Practical Strategies for Business Leaders
Successfully managing change is crucial for SME growth. Discover practical strategies to overcome resistance, implement transformation, and
Feb 6, 20254 min read
Innovation In Business Drives Success: A Roadmap for SMEs
Innovation isn’t optional—it’s the key to SME success. Discover how a structured, stakeholder-driven approach can unlock hidden potential, d
Feb 6, 20253 min read
Why SME Leaders Need Digital & AI Transformation Strategy.
SMEs must embrace AI & digital transformation to stay ahead. 360 Strategy’s expert guidance ensures smooth adoption, growth & efficiency.
Feb 6, 20254 min read
bottom of page