Fixing the 'Bleed'

BLOGS

From the Edge

A collection of features and articles based on deep research and market trends.

Recent Blog Posts

Circular radiating sigh funnel illustrating a Quantum Marketing framework for marketing strategy and consumer intent for Scottish SMEs.

The “If” Economy and Quantum Marketing: Why I’m Moving Beyond Funnels After 30 Years

The Newtonian age of marketing - the age of the funnel, the persona, and the "is" - may be over. We are living in a world of Potentia, where consumers exist in superposition, where influence operates through resonance and entanglement, and where friction destroys value faster than advertising can create it.

Marketing & Brand intent

A white ladder reaching upward against a blue sky, symbolising the scaling of a marketing strategy and business growth for Scottish SMEs.

What Does a Marketing Consultant Actually Do?

A marketing consultant in Glasgow, Edinburgh and across Scotland is someone who helps businesses figure out how to grow.That’s the simple version. The more detailed version is that they help companies spot opportunities, solve marketing challenges, and build strategies that drive measurable results. They’re problem solvers who combine strategy, creativity, and execution to make things happen.

Marketing & Brand intent

Abstract golden and green bubbles representing Howard Marks' second-level thinking on the AI bubble and the line between structural progress and market overreach.

AI: The Line Between Progress and Overreach

Howard Marks is not a passing commentator. He co founded Oaktree Capital Management and built his name by navigating credit cycles with a cool head. His memos are written for serious investors who want judgement rather than slogans. Warren Buffett has previously said they are the first thing he reads when they land in his inbox, which gives a sense of how widely they are respected.

360 Insights

All Blog Posts

Strategic adviser in Glasgow identifying operational leaks and business bleeds for Scottish SME growth.

Business Growth: The Bleed You Are Not Measuring

Over the years building and working with Scottish SMEs, I've seen this pattern repeat itself. According to Scottish Enterprise, a large share of growing businesses cite cash flow as their primary constraint, yet most can't pinpoint where the money's actually going. A good business growth advisor doesn't just repeat what you already know. They find the bleed you can't see and help you face the uncomfortable truths before failure.

Fixing the 'Bleed'

Dec 9, 202510 min read

Abstract blue fluid motion representing dynamic cash flow optimisation and business stability for Scottish enterprises.

Business Adviser Scotland: Stopping the SME Cash Flow Bleed

Poor inventory alone steals up to 11 percent of annual revenue (Firework, 2025). You are not growing if you are leaking. Live dashboards deliver 30 % faster cash-flow pivots (The Management Journal, 2025). This guide shows you where to press the stop-tap, without hiring a data-science team.

Fixing the 'Bleed'

Nov 27, 20255 min read

Multiple chess pieces signifying a strategy session of integrated growth planning for a Scottish SME.

The Benefits of 360 Business Growth Advisory: A Holistic Approach

In a world where businesses often focus on quick fixes or isolated problems, holistic consulting solutions stand out by looking at the bigger picture. It’s like tuning an orchestra rather than just one instrument. When every part of your business works in harmony, the results are powerful.

Fixing the 'Bleed'

Oct 20, 20254 min read

The Art of Negotiating Equity: Lessons That Redefined My Leadership Journey

This article is my hand to hand playbook - built from ‘in the trench’ experience, tested under pressure, and designed for founders, executives, and emerging leaders navigating high-stakes conversations where equity, trust, and legacy are on the table.

Fixing the 'Bleed'

Apr 14, 20255 min read