The Newtonian age of marketing - the age of the funnel, the persona, and the "is" - may be over. We are living in a world of Potentia, where consumers exist in superposition, where influence operates through resonance and entanglement, and where friction destroys value faster than advertising can create it.

A marketing consultant in Glasgow, Edinburgh and across Scotland is someone who helps businesses figure out how to grow.That’s the simple version. The more detailed version is that they help companies spot opportunities, solve marketing challenges, and build strategies that drive measurable results. They’re problem solvers who combine strategy, creativity, and execution to make things happen.

The Line Between Progress and Overreach By Mark Evans MBA Founder 360 Strategy, Aka Rogue Entrepreneur Previous article referenced: “The Truth About the AI Bubble: A Perez–Azhar Playbook for Business Leaders” — https://www.360strategy.co.uk/post/the-truth-about-the-ai-bubble-a-perez-azhar-playbook-for-business-leaders Howard Marks chose his moment carefully. On the 9th December 2025 he published a memo titled Is It a Bubble?  for Oaktree Capital’s clients and the wider inves