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BLOGS
From the Edge
A collection of features and articles based on deep research and market trends.
Recent Posts
AI at the End of 2025: The Line Between Progress and Overreach
The Line Between Progress and Overreach By Mark Evans MBA Founder 360 Strategy, Aka Rogue Entrepreneur Previous article referenced: “The Truth About the AI Bubble: A Perez–Azhar Playbook for Business Leaders” — https://www.360strategy.co.uk/post/the-truth-about-the-ai-bubble-a-perez-azhar-playbook-for-business-leaders Howard Marks chose his moment carefully. On the 9th December 2025 he published a memo titled Is It a Bubble? for Oaktree Capital’s clients and the wider inves
Business Growth in Scotland: The Bleed You Are Not Measuring
he business that got you to where you are now? It's built on compromises you stopped noticing years ago. These aren't the obvious problems that slap you in the face. They're structural bleeds that look fine on paper but they're quietly eating into your margin, destroying your team's trust, and making it impossible to scale properly.
Beyond the Pilot Trap: The AI Consultancy Guide For Enterprise AI Adoption in 2026
Heading into 2026, any business still caught in this extended experimentation phase should treat itself as officially behind. The window to establish structural competitive advantages is closing. Future success depends less on chasing the latest model and much more on adopting a systemic, enterprise-wide approach.
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Beyond the Pilot Trap: The AI Consultancy Guide For Enterprise AI Adoption in 2026
Heading into 2026, any business still caught in this extended experimentation phase should treat itself as officially behind. The window to establish structural competitive advantages is closing. Future success depends less on chasing the latest model and much more on adopting a systemic, enterprise-wide approach.
Dec 210 min read
Machine Speed Markets: AI Agents, Control of Demand, and the Fight to Stay Inside the Deal
Recent research by NBER economists suggests these AI agents in particular, could drive a "Coasean singularity," a point where transaction costs fall towards zero, radically reshaping how markets function. In essence, tasks like finding information, negotiating deals, and enforcing contracts which are traditionally costly frictions in commerce, may become nearly instantaneous and costless.
Nov 1121 min read
The Agent Readiness Playbook: Why Culture, Not Code, Defines Advantage. The Inconvenient Truth About AI Transformation Part One
Most leadership teams cannot articulate which they are pursuing. Or worse, they pursue all three simultaneously without acknowledging the different cultural infrastructures each requires. Productivity demands training and enablement. Automation requires trust and transparent communication about displacement. Opportunity needs permission to experiment and tolerance for failure.
When you try to do all three at once without cultural foundations, you get confusion, resistance, an
Oct 2114 min read
AI Agent Readiness, Part Two: Data and Technology That Actually Move
This article focuses on data and technology. It reflects what we are seeing inside real organisations. It adds balanced advice so you can act without buying into hype.
Why firms get stuck
Nov 413 min read
The Agentic Shift: Why Most AI Consultants Are Still Thinking in 2019
The next generation of consultants must be builders as well as thinkers. They need to understand how these systems perceive, decide, and evolve. They must know how to govern them, not just advise around them.
That shift demands a new literacy, the ability to translate technical behaviour into business language. A good consultant should be able to explain why an agent made a choice, how feedback altered its reasoning, and what governance keeps it accountable.
Oct 208 min read
PwC Says Firms Are Watching and Waiting with AI. That’s How You Lose
Waiting feels like prudence. It gives everyone the chance to breathe and carry on as ‘normal’. It also creates a structural disadvantage that is hard to see in the moment and plain to see a year later. By the time the path looks safe, other firms have already done the hard miles inside their own systems. They have learned where value lives and where it does not. They have rewired dull pieces of process that never make the press release but decide the outcome.
Oct 1412 min read
Ignorance Will Not Save You : Why Leadership and Boards Cannot Afford to Sideline AI Consulting
Boards are meant to safeguard shareholder value. Executives are measured on margins, EBIT and resilience. AI influences each of these levers. To treat it as optional is to step away from the very responsibilities leaders are appointed to uphold.
Sep 311 min read
AIaaS: The AI Consultant Strategy You Actually Need
We built AIaaS to cut through that noise. To give business leaders a route to trustworthy, strategic, and fully supported deployment. No gimmicks. No drag-and-drop shortcuts. Just proper integration, business alignment, and long-term value.
Jul 178 min read
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