top of page
.png){kind=small}
BLOGS
From the Edge
A collection of features and articles based on deep research and market trends.
Recent Posts
The “If” Economy and Quantum Marketing: Why I’m Moving Beyond Funnels After 30 Years
The Newtonian age of marketing - the age of the funnel, the persona, and the "is" - may be over. We are living in a world of Potentia, where consumers exist in superposition, where influence operates through resonance and entanglement, and where friction destroys value faster than advertising can create it.
What Does a Marketing Consultant Actually Do?
A marketing consultant in Glasgow, Edinburgh and across Scotland is someone who helps businesses figure out how to grow.That’s the simple version. The more detailed version is that they help companies spot opportunities, solve marketing challenges, and build strategies that drive measurable results. They’re problem solvers who combine strategy, creativity, and execution to make things happen.
AI at the End of 2025: The Line Between Progress and Overreach
The Line Between Progress and Overreach By Mark Evans MBA Founder 360 Strategy, Aka Rogue Entrepreneur Previous article referenced: “The Truth About the AI Bubble: A Perez–Azhar Playbook for Business Leaders” — https://www.360strategy.co.uk/post/the-truth-about-the-ai-bubble-a-perez-azhar-playbook-for-business-leaders Howard Marks chose his moment carefully. On the 9th December 2025 he published a memo titled Is It a Bubble? for Oaktree Capital’s clients and the wider inves
All Posts
Search
AI at the End of 2025: The Line Between Progress and Overreach
The Line Between Progress and Overreach By Mark Evans MBA Founder 360 Strategy, Aka Rogue Entrepreneur Previous article referenced: “The Truth About the AI Bubble: A Perez–Azhar Playbook for Business Leaders” — https://www.360strategy.co.uk/post/the-truth-about-the-ai-bubble-a-perez-azhar-playbook-for-business-leaders Howard Marks chose his moment carefully. On the 9th December 2025 he published a memo titled Is It a Bubble? for Oaktree Capital’s clients and the wider inves
Dec 10, 20258 min read
Business Growth in Scotland: The Bleed You Are Not Measuring
he business that got you to where you are now? It's built on compromises you stopped noticing years ago. These aren't the obvious problems that slap you in the face. They're structural bleeds that look fine on paper but they're quietly eating into your margin, destroying your team's trust, and making it impossible to scale properly.
Dec 9, 202510 min read
Beyond the Pilot Trap: The AI Consultancy Guide For Enterprise AI Adoption in 2026
Heading into 2026, any business still caught in this extended experimentation phase should treat itself as officially behind. The window to establish structural competitive advantages is closing. Future success depends less on chasing the latest model and much more on adopting a systemic, enterprise-wide approach.
Dec 2, 202510 min read
PwC Says Firms Are Watching and Waiting with AI. That’s How You Lose
Waiting feels like prudence. It gives everyone the chance to breathe and carry on as ‘normal’. It also creates a structural disadvantage that is hard to see in the moment and plain to see a year later. By the time the path looks safe, other firms have already done the hard miles inside their own systems. They have learned where value lives and where it does not. They have rewired dull pieces of process that never make the press release but decide the outcome.
Oct 14, 202512 min read
The Brutal Truth About Entrepreneurship: The Bootstrappers' Playbook
The Brutal Truth About Entrepreneurship By Mark Evans MBA. AKA Rogue Entrepreneur Introduction: The Circus vs Reality If you came here...
Sep 24, 202526 min read
Ignorance Will Not Save You : Why Leadership and Boards Cannot Afford to Sideline AI Consulting
Boards are meant to safeguard shareholder value. Executives are measured on margins, EBIT and resilience. AI influences each of these levers. To treat it as optional is to step away from the very responsibilities leaders are appointed to uphold.
Sep 3, 202511 min read
How do SME Leaders Manage The Risks of AI: The 360 Strategy 5 Pillar Framework
The risk landscape has shifted from vague caution to specific failure modes. Privacy breaches through shadow AI tools. Unreliable outputs in customer workflows. Vendor lock-in and regulatory surprises. The dangerous element isn't any single risk, it's their unmanaged combination creating a perfect storm of business disruption, reputational damage and bottom line erosion.
Aug 15, 20256 min read
Embracing Rogue Entrepreneurship: A Guide for Scottish SMEs
The Rogue Entrepreneur Path to Building What Others Said Was Impossible
Jul 15, 20259 min read
Innovation Strategy for Business Leaders: Building the Future Without Burning Out
Innovation isn’t a campaign. It’s a mindset. A rhythm. A willingness to keep evolving, even when the industry would rather you sit down and shut up.
Jun 8, 20256 min read
Transformative Leadership Development: Cultivating Growth Mindset Through Executive Mentorship
Transformative Leadership Development: Cultivating Growth Mindset Through Executive Mentorship.
Apr 22, 20255 min read
The Art of Negotiating Equity: Lessons That Redefined My Leadership Journey
This article is my hand to hand playbook - built from ‘in the trench’ experience, tested under pressure, and designed for founders, executives, and emerging leaders navigating high-stakes conversations where equity, trust, and legacy are on the table.
Apr 14, 20255 min read
AI Readiness for SME's: Why Most Leaders Are Still Hammering Square Pegs Into Round Holes
Generative AI is following this well-worn path, and the McKinsey data confirms what I've been observing in the trenches – we're still approa
Mar 17, 20254 min read
bottom of page