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BLOGS
The Blog Collective
A collection of stories about our people, our capabilities, our research, and the ever-changing face of our firm.
Recent Blog Posts
The Agent Readiness Playbook: Why Culture, Not Code, Defines Advantage. The Inconvenient Truth About AI Transformation
Most leadership teams cannot articulate which they are pursuing. Or worse, they pursue all three simultaneously without acknowledging the different cultural infrastructures each requires. Productivity demands training and enablement. Automation requires trust and transparent communication about displacement. Opportunity needs permission to experiment and tolerance for failure.
When you try to do all three at once without cultural foundations, you get confusion, resistance, an
What Is an AI Agent? A Complete Guide to Understanding 7 Types of Intelligent Agents 2025
Complete guide to AI agents in 2025: 7 types explained with real enterprise examples. Learn the critical difference between autonomous agents and basic automation tools. Discover proven implementation strategies, common failure patterns, and ROI metrics from actual deployments. Essential reading for business leaders evaluating agentic AI for customer service, manufacturing, and workflow automation.
How Can SME Leaders Successfully Implement AI? Exploring the 5 Stages of AI Adoption
How Can SME Leaders Successfully Implement AI? Exploring the 5 Stages of AI Adoption
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The Agent Readiness Playbook: Why Culture, Not Code, Defines Advantage. The Inconvenient Truth About AI Transformation
Most leadership teams cannot articulate which they are pursuing. Or worse, they pursue all three simultaneously without acknowledging the different cultural infrastructures each requires. Productivity demands training and enablement. Automation requires trust and transparent communication about displacement. Opportunity needs permission to experiment and tolerance for failure.
When you try to do all three at once without cultural foundations, you get confusion, resistance, an
Oct 2114 min read
PwC Says Firms Are Watching and Waiting with AI. That’s How You Lose
Waiting feels like prudence. It gives everyone the chance to breathe and carry on as ‘normal’. It also creates a structural disadvantage that is hard to see in the moment and plain to see a year later. By the time the path looks safe, other firms have already done the hard miles inside their own systems. They have learned where value lives and where it does not. They have rewired dull pieces of process that never make the press release but decide the outcome.
Oct 1412 min read
The Truth About the AI Bubble: A Perez–Azhar Playbook for Business Leaders
Are we in an AI bubble? Evidence in 2025 points to a large investment boom with visible froth, but not yet a confirmed bubble. The pattern mirrors past infrastructure overbuilds such as the railways and fibre optics, where capacity arrived before demand, valuations overshot reality, and corrections followed. Those corrections were painful but productive, leaving behind assets that enabled long-term growth.
Oct 68 min read
Ignorance Will Not Save You : Why Leadership and Boards Cannot Afford to Sideline AI Consulting
Boards are meant to safeguard shareholder value. Executives are measured on margins, EBIT and resilience. AI influences each of these levers. To treat it as optional is to step away from the very responsibilities leaders are appointed to uphold.
Sep 311 min read
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