top of page
.png){kind=small}
BLOGS
From the Edge
A collection of features and articles based on deep research and market trends.
Recent Posts
The “If” Economy and Quantum Marketing: Why I’m Moving Beyond Funnels After 30 Years
The Newtonian age of marketing - the age of the funnel, the persona, and the "is" - may be over. We are living in a world of Potentia, where consumers exist in superposition, where influence operates through resonance and entanglement, and where friction destroys value faster than advertising can create it.
What Does a Marketing Consultant Actually Do?
A marketing consultant in Glasgow, Edinburgh and across Scotland is someone who helps businesses figure out how to grow.That’s the simple version. The more detailed version is that they help companies spot opportunities, solve marketing challenges, and build strategies that drive measurable results. They’re problem solvers who combine strategy, creativity, and execution to make things happen.
AI at the End of 2025: The Line Between Progress and Overreach
The Line Between Progress and Overreach By Mark Evans MBA Founder 360 Strategy, Aka Rogue Entrepreneur Previous article referenced: “The Truth About the AI Bubble: A Perez–Azhar Playbook for Business Leaders” — https://www.360strategy.co.uk/post/the-truth-about-the-ai-bubble-a-perez-azhar-playbook-for-business-leaders Howard Marks chose his moment carefully. On the 9th December 2025 he published a memo titled Is It a Bubble? for Oaktree Capital’s clients and the wider inves
All Posts
Search
Beyond the Pilot Trap: The AI Consultancy Guide For Enterprise AI Adoption in 2026
Heading into 2026, any business still caught in this extended experimentation phase should treat itself as officially behind. The window to establish structural competitive advantages is closing. Future success depends less on chasing the latest model and much more on adopting a systemic, enterprise-wide approach.
Dec 2, 202510 min read
THE HYPE: THE HIDDEN COSTS OF 'CONTEXT' IN AI THAT EVERY BUSINESS LEADER MUST KNOW
The boardroom conversation around artificial intelligence has, until now, fixated on model capabilities and upfront licence fees. This narrow lens is proving dangerously inadequate. Across FTSE 350 companies and mid-market PLCs, a silent cost escalation is underway, one driven not by the AI models themselves but, by the context they consume. Every document ingested, every customer interaction logged, every agentic workflow executed: each carries a chain of token consumption,
Nov 17, 202519 min read
How Can SME Leaders Successfully Implement AI? Exploring the 5 Stages of AI Adoption
How Can SME Leaders Successfully Implement AI? Exploring the 5 Stages of AI Adoption
May 1, 202524 min read
How do SME Leaders Manage The Risks of AI: The 360 Strategy 5 Pillar Framework
The risk landscape has shifted from vague caution to specific failure modes. Privacy breaches through shadow AI tools. Unreliable outputs in customer workflows. Vendor lock-in and regulatory surprises. The dangerous element isn't any single risk, it's their unmanaged combination creating a perfect storm of business disruption, reputational damage and bottom line erosion.
Aug 15, 20256 min read
AI Agent Deployment: A Safe, Reliable Framework for Business Leaders
Agents will be everywhere. The difference between a competitive edge and a costly mess will come down to your architecture and your discipline. Autonomy without governance is reckless. Governance without autonomy is pointless. Build both into the same system and you give your people a tool they can trust.
Aug 12, 20257 min read
AIaaS: The AI Consultant Strategy You Actually Need
We built AIaaS to cut through that noise. To give business leaders a route to trustworthy, strategic, and fully supported deployment. No gimmicks. No drag-and-drop shortcuts. Just proper integration, business alignment, and long-term value.
Jul 17, 20258 min read
bottom of page