top of page
.png){kind=small}
BLOGS
From the Edge
A collection of features and articles based on deep research and market trends.
Recent Blog Posts
AI Adoption Strategy: Why the AI Pilot Phase Is Officially Over
The question every leader needs to be sitting with this morning is not whether to adopt AI. That debate is cooked and done. The question is now whether you are building your business on top of the new infrastructure, or whether you are still managing the old one while it quietly becomes obsolete beneath you.
The “If” Economy and Quantum Marketing: Why I’m Moving Beyond Funnels After 30 Years
The Newtonian age of marketing - the age of the funnel, the persona, and the "is" - may be over. We are living in a world of Potentia, where consumers exist in superposition, where influence operates through resonance and entanglement, and where friction destroys value faster than advertising can create it.
What Does a Marketing Consultant Actually Do?
A marketing consultant in Glasgow, Edinburgh and across Scotland is someone who helps businesses figure out how to grow.That’s the simple version. The more detailed version is that they help companies spot opportunities, solve marketing challenges, and build strategies that drive measurable results. They’re problem solvers who combine strategy, creativity, and execution to make things happen.
All Blog Posts
Search
The “If” Economy and Quantum Marketing: Why I’m Moving Beyond Funnels After 30 Years
The Newtonian age of marketing - the age of the funnel, the persona, and the "is" - may be over. We are living in a world of Potentia, where consumers exist in superposition, where influence operates through resonance and entanglement, and where friction destroys value faster than advertising can create it.
Jan 616 min read
What Does a Marketing Consultant Actually Do?
A marketing consultant in Glasgow, Edinburgh and across Scotland is someone who helps businesses figure out how to grow.That’s the simple version. The more detailed version is that they help companies spot opportunities, solve marketing challenges, and build strategies that drive measurable results. They’re problem solvers who combine strategy, creativity, and execution to make things happen.
Jan 69 min read
The Value Proposition as Marriage Proposal (Part 1): The Courtship
Every business is essentially making a marriage proposal to the market. Yet most do so blindly through building products, burning capital, and wondering why customers don’t say “yes.” The fundamental error isn’t in execution; it’s in assuming you can propose without courtship, without truly knowing the person you’re asking to commit.
Feb 1011 min read
bottom of page