Leadership & Decision Making Scotland

BLOGS

From the Edge

A collection of features and articles based on deep research and market trends.

Recent Blog Posts

Circular radiating funnel illustrating a Quantum Marketing framework for marketing strategy and consumer intent for Scottish SMEs.

The “If” Economy and Quantum Marketing: Why I’m Moving Beyond Funnels After 30 Years

The Newtonian age of marketing - the age of the funnel, the persona, and the "is" - may be over. We are living in a world of Potentia, where consumers exist in superposition, where influence operates through resonance and entanglement, and where friction destroys value faster than advertising can create it.

Marketing & Brand intent

A white ladder reaching upward against a blue sky, symbolising the scaling of a marketing strategy and business growth for Scottish SMEs.

What Does a Marketing Consultant Actually Do?

A marketing consultant in Glasgow, Edinburgh and across Scotland is someone who helps businesses figure out how to grow.That’s the simple version. The more detailed version is that they help companies spot opportunities, solve marketing challenges, and build strategies that drive measurable results. They’re problem solvers who combine strategy, creativity, and execution to make things happen.

Marketing & Brand intent

Abstract golden and green bubbles representing Howard Marks' second-level thinking on the AI bubble and the line between structural progress and market overreach.

AI: The Line Between Progress and Overreach

Howard Marks is not a passing commentator. He co founded Oaktree Capital Management and built his name by navigating credit cycles with a cool head. His memos are written for serious investors who want judgement rather than slogans. Warren Buffett has previously said they are the first thing he reads when they land in his inbox, which gives a sense of how widely they are respected.

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Motion blur through a tunnel representing the pace of AI adoption

Using AI as a Partner: A Practical Playbook for Scottish SME Leaders

Picture a colleague who never tires of questions. Who welcomes rough sketches and half-formed thoughts. Who helps you think rather than simply handing you answers. This is not about replacing human judgment. It is about collapsing the time between not knowing and doing. For Scottish SMEs running lean, that efficiency is not a luxury. It is survival. You need capability without the overhead of specialist hires or lengthy training programmes.

AI Readiness & Strategy

Feb 106 min read