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BLOGS
The Blog Collective
A collection of stories about our people, our capabilities, our research, and the ever-changing face of our firm.
Recent Blog Posts


The Agent Readiness Playbook: Why Culture, Not Code, Defines Advantage. The Inconvenient Truth About AI Transformation
Most leadership teams cannot articulate which they are pursuing. Or worse, they pursue all three simultaneously without acknowledging the different cultural infrastructures each requires. Productivity demands training and enablement. Automation requires trust and transparent communication about displacement. Opportunity needs permission to experiment and tolerance for failure.
When you try to do all three at once without cultural foundations, you get confusion, resistance, an


What Is an AI Agent? A Complete Guide to Understanding 7 Types of Intelligent Agents 2025
Complete guide to AI agents in 2025: 7 types explained with real enterprise examples. Learn the critical difference between autonomous agents and basic automation tools. Discover proven implementation strategies, common failure patterns, and ROI metrics from actual deployments. Essential reading for business leaders evaluating agentic AI for customer service, manufacturing, and workflow automation.


How Can SME Leaders Successfully Implement AI? Exploring the 5 Stages of AI Adoption
How Can SME Leaders Successfully Implement AI? Exploring the 5 Stages of AI Adoption
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The Truth About the AI Bubble: A Perez–Azhar Playbook for Business Leaders
Are we in an AI bubble? Evidence in 2025 points to a large investment boom with visible froth, but not yet a confirmed bubble. The pattern mirrors past infrastructure overbuilds such as the railways and fibre optics, where capacity arrived before demand, valuations overshot reality, and corrections followed. Those corrections were painful but productive, leaving behind assets that enabled long-term growth.
Oct 68 min read


How do SME Leaders Manage The Risks of AI: The 360 Strategy 5 Pillar Framework
The risk landscape has shifted from vague caution to specific failure modes. Privacy breaches through shadow AI tools. Unreliable outputs in customer workflows. Vendor lock-in and regulatory surprises. The dangerous element isn't any single risk, it's their unmanaged combination creating a perfect storm of business disruption, reputational damage and bottom line erosion.
Aug 156 min read


Shadow AI: Why is this Hidden Threat Undermining Your Business in 2025?
What is shadow AI and how does it affect business. 
May 64 min read


AI Readiness for SME's: Why Most Leaders Are Still Hammering Square Pegs Into Round Holes
Generative AI is following this well-worn path, and the McKinsey data confirms what I've been observing in the trenches – we're still approa
Mar 174 min read

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