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BLOGS
From the Edge
A collection of features and articles based on deep research and market trends.
Recent Blog Posts
The “If” Economy and Quantum Marketing: Why I’m Moving Beyond Funnels After 30 Years
The Newtonian age of marketing - the age of the funnel, the persona, and the "is" - may be over. We are living in a world of Potentia, where consumers exist in superposition, where influence operates through resonance and entanglement, and where friction destroys value faster than advertising can create it.
What Does a Marketing Consultant Actually Do?
A marketing consultant in Glasgow, Edinburgh and across Scotland is someone who helps businesses figure out how to grow.That’s the simple version. The more detailed version is that they help companies spot opportunities, solve marketing challenges, and build strategies that drive measurable results. They’re problem solvers who combine strategy, creativity, and execution to make things happen.
AI: The Line Between Progress and Overreach
Howard Marks is not a passing commentator. He co founded Oaktree Capital Management and built his name by navigating credit cycles with a cool head. His memos are written for serious investors who want judgement rather than slogans. Warren Buffett has previously said they are the first thing he reads when they land in his inbox, which gives a sense of how widely they are respected.
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Business Adviser Scotland: Stopping the SME Cash Flow Bleed
Poor inventory alone steals up to 11 percent of annual revenue (Firework, 2025). You are not growing if you are leaking. Live dashboards deliver 30 % faster cash-flow pivots (The Management Journal, 2025). This guide shows you where to press the stop-tap, without hiring a data-science team.
Nov 27, 20255 min read
Understanding the Power and Importance of Digital Transformation
Digital transformation is not just about technology. It’s about changing the way you work and think. When done right, it boosts efficiency, cuts costs, and opens new revenue streams.
Nov 27, 20254 min read
The Benefits of 360 Business Growth Advisory: A Holistic Approach
In a world where businesses often focus on quick fixes or isolated problems, holistic consulting solutions stand out by looking at the bigger picture. It’s like tuning an orchestra rather than just one instrument. When every part of your business works in harmony, the results are powerful.
Oct 20, 20254 min read
PwC Says Firms Are Watching and Waiting with AI: The Adoption Strategy.
Waiting feels like prudence. It gives everyone the chance to breathe and carry on as ‘normal’. It also creates a structural disadvantage that is hard to see in the moment and plain to see a year later. By the time the path looks safe, other firms have already done the hard miles inside their own systems. They have learned where value lives and where it does not. They have rewired dull pieces of process that never make the press release but decide the outcome.
Oct 14, 202512 min read
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