top of page
.png){kind=small}
BLOGS
From the Edge
A collection of features and articles based on deep research and market trends.
Recent Blog Posts
The “If” Economy and Quantum Marketing: Why I’m Moving Beyond Funnels After 30 Years
The Newtonian age of marketing - the age of the funnel, the persona, and the "is" - may be over. We are living in a world of Potentia, where consumers exist in superposition, where influence operates through resonance and entanglement, and where friction destroys value faster than advertising can create it.
What Does a Marketing Consultant Actually Do?
A marketing consultant in Glasgow, Edinburgh and across Scotland is someone who helps businesses figure out how to grow.That’s the simple version. The more detailed version is that they help companies spot opportunities, solve marketing challenges, and build strategies that drive measurable results. They’re problem solvers who combine strategy, creativity, and execution to make things happen.
AI: The Line Between Progress and Overreach
Howard Marks is not a passing commentator. He co founded Oaktree Capital Management and built his name by navigating credit cycles with a cool head. His memos are written for serious investors who want judgement rather than slogans. Warren Buffett has previously said they are the first thing he reads when they land in his inbox, which gives a sense of how widely they are respected.
All Blog Posts
Search
Business Adviser Scotland: Stopping the SME Cash Flow Bleed
Poor inventory alone steals up to 11 percent of annual revenue (Firework, 2025). You are not growing if you are leaking. Live dashboards deliver 30 % faster cash-flow pivots (The Management Journal, 2025). This guide shows you where to press the stop-tap, without hiring a data-science team.
Nov 27, 20255 min read
The Brutal Truth About Bootstrapping Entrepreneurship: The Playbook
Entrepreneurship is a signal to the world of who you are. When you step into that arena, you step into the wild circus. Competitors will try everything and all the time to tear you down. Customers can destroy your reputation in a few keystrokes. Sometimes the worst threats come from the inside. People you hire and learn to trust can turn toxic. They erode culture, poison the team, and drain energy faster than any competitor.
Sep 24, 202526 min read
The Benefits of 360 Business Growth Advisory: A Holistic Approach
In a world where businesses often focus on quick fixes or isolated problems, holistic consulting solutions stand out by looking at the bigger picture. It’s like tuning an orchestra rather than just one instrument. When every part of your business works in harmony, the results are powerful.
Oct 20, 20254 min read
bottom of page