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BLOGS
From the Edge
A collection of features and articles based on deep research and market trends.
Recent Blog Posts
The “If” Economy and Quantum Marketing: Why I’m Moving Beyond Funnels After 30 Years
The Newtonian age of marketing - the age of the funnel, the persona, and the "is" - may be over. We are living in a world of Potentia, where consumers exist in superposition, where influence operates through resonance and entanglement, and where friction destroys value faster than advertising can create it.
What Does a Marketing Consultant Actually Do?
A marketing consultant in Glasgow, Edinburgh and across Scotland is someone who helps businesses figure out how to grow.That’s the simple version. The more detailed version is that they help companies spot opportunities, solve marketing challenges, and build strategies that drive measurable results. They’re problem solvers who combine strategy, creativity, and execution to make things happen.
AI: The Line Between Progress and Overreach
Howard Marks is not a passing commentator. He co founded Oaktree Capital Management and built his name by navigating credit cycles with a cool head. His memos are written for serious investors who want judgement rather than slogans. Warren Buffett has previously said they are the first thing he reads when they land in his inbox, which gives a sense of how widely they are respected.
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The Agentic Shift: Why Most AI Consultants in Scotland Are Still Thinking in 2019
The next generation of consultants must be builders as well as thinkers. They need to understand how these systems perceive, decide, and evolve. They must know how to govern them, not just advise around them.
That shift demands a new literacy, the ability to translate technical behaviour into business language. A good consultant should be able to explain why an agent made a choice, how feedback altered its reasoning, and what governance keeps it accountable.
Oct 20, 20259 min read
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