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In a landscape of AI noise, relevance is everything. 360 Strategy helps Scottish SME leaders adopt AI with purpose, scanning for the structural leaks that cost you margin. We use our CHANGE framework to align culture before technology. From readiness audits to agentic deployment, we stop the loss and give your business a permanent edge.
Who is this for
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Scottish SME leaders who want AI to reduce workload, improve margin, or remove customer friction.
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Teams with growing "spreadsheet glue" and reporting churn.
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Businesses where people are already using AI informally (Shadow AI) and you want control and confidence.
Who is this not for
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Anyone looking for a tool recommendation without changing the process.
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Teams that want to automate decisions without clear ownership and governance.
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Teams that are not prepared to change how work is done, including roles, habits, and decision rights.
I found my session with Mark genuinely insightful and highly practical. He took the time to understand my platform, the challenges we’re working through, and where AI could realistically add value at this stage. His questions, structured thinking, and follow‑up summary helped bring clarity to our options and next steps around developing AI capability. It was time well spent, and I’d happily recommend Mark to other founders and leadership teams exploring AI in a thoughtful, pragmatic way. - Stuart Gillon, Founder, SIGR.app
Overcoming Market Positioning Hurdles
From unclear messaging to intense competition, challenges are overcome to establish a distinctive market identity and ensure long-term success.
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Lack of Brand Differentiation
Challenges in standing out are addressed by identifying unique value propositions and developing a compelling brand identity.
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Limited Market Visibility
Strategies are implemented to enhance visibility, ensuring the brand captures attention and creates a lasting impression.
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Misaligned Messaging and Positioning
Inconsistent messaging is refined to resonate with the target audience and strengthen market positioning.
Enhancing Market Visibility for Lasting Impact
We analyse your business and identify high-value use cases, equip your teams with hands-on skills and launch live pilots with board-ready ROI, all at your own pace.
Core Deliverables
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AI Strategic Readiness Diagnostic – in-depth scan of your data, talent and culture; scores your “AI fitness” and spots opportunity gaps
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Adoption-Pathways Workshop – tailored roadmap of quick-win pilots, phased roll-out plans and budgeted milestones
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AI Training Days – immersive boot-camps where your team creates a working pilot by the final session
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AI Keynote Speaker – engaging talks that spark buy-in across your organisation
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AI Policy & Governance Pack – pragmatic guard-rails and decision rights to keep every pilot compliant
Retained Advisory
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1:1 Strategy Sessions – deep-dive workshops with your dedicated AI advisor on your priority topics
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On-Call Email & Slack Support – rapid, expert answers to critical questions
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Board-Pack Insights – concise briefings on emerging AI trends, risks and opportunities
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Vendor & Tool Vetting – strategic assessments that match platforms to your goals
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Pilot Health-Checks – regular KPI reviews with clear, actionable recommendations
With a focus on unlocking potential and creating a strong market presence, these strategies help businesses set new benchmarks and stay ahead of the competition.
Strategic Expertise
Arming SMEs with the AI tools and knowledge to create value and turbo charge the bottom line.
Market Innovation
Creative technical solutions to stay ahead in an evolving landscape.
The 360 Strategy Process: Driving SME Success
Our proven three-phase AI Readiness methodology delivers tailored, high-impact solutions for SMEs,
ensuring measurable results and sustainable growth.
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Discovery & Analysis
We conduct a comprehensive assessment of your business, leveraging data-driven insights to:
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Identify key challenges and market opportunities
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Perform in-depth market research and internal performance audits
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Define measurable objectives and strategic priorities
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Strategy Design & Development
Building on our insights, we craft a bespoke strategy that:
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Aligns business objectives with emerging market trends and AI opportunities
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Integrates scalable growth strategies and operational efficiencies and ethical guardrails
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Embeds digital solutions for sustainable success
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Implementation & Optimisation
We provide ongoing support to ensure effective execution and continuous improvement:
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Offer expert oversight to keep implementation aligned with strategic goals
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Coach leadership teams to drive accountability and achieve KPIs
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Advise on AI integration, digital adoption, and operational optimisation
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Continuously monitor performance, measure outcomes, and refine strategies
Ready to move your business forward?
Get AI ready
In one day, I will come into your business, map what is really going on, and give you a clear written audit you can act on.
Price: £695 Includes: one day on site plus an in-depth written report
Travel: outside the M8 area is charged at cost and agreed in advance
Two ways to start
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Book a free 30-minute discovery call to confirm fit and scope.
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Book the one-day AI audit if you are ready to move now.
Pricing & Packages
AI Consulting & Training Pricing Matrix. Group limits ensure focused, hands-on sessions. Bespoke packages are available on request.
