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Nomadix International: Strategic Pivot & Leadership

Rebuilding Global Market Positioning and Securing Long-Term Financial Resilience with Strategic Transformation

OBJECTIVE

Rebuild and Strengthen Global Market Position

INDUSTRY

AI-Driven Marketing Technologies

The COVID-19 pandemic caused widespread disruptions across global markets, significantly impacting businesses reliant on international networks and live events. Nomadix International, a leader in AI-driven marketing technology, faced declining revenue streams and halted global expansion plans.

In response, the company collaborated with 360 Strategy to implement a strategic recovery plan. This approach centred on redefining market positioning, strengthening leadership resilience, and leveraging digital transformation to ensure sustainable growth.

Nomadix International's Strategic Evolution

Nomadix International, a prominent name in AI-driven marketing technologies, encountered major setbacks during the COVID-19 pandemic, as disruptions to global operations and event cancellations sharply impacted revenue. A strategic pivot was essential to regain its global foothold and secure future growth.

Collaborating with 360 Strategy, Nomadix embarked on a journey of digital transformation, innovative revenue model development, and leadership strengthening. This partnership resulted in financial recovery, improved client engagement, and expanded market reach, solidifying Nomadix’s position for sustained success in a competitive landscape.

Challenges and Objectives

{ 1 }

Revenue Loss Due to COVID-19

{ 2 }

Reduced Client Budgets and Engagement Challenges

{ 3 }

Global Supply Chain and Operational Disruptions

The cancellation of global events eliminated a key revenue source, necessitating swift action to stabilise finances and explore alternative income streams.

Clients scaled back spending, prompting a need for innovative approaches to deliver value and maintain engagement within tighter budget constraints.

Complex international logistics and varying restrictions impacted timelines and the ability to meet partnership commitments effectively.

360 Strategy in Action: A Holistic Approach to Transformation

{ 01 }

Digital Transformation and Revenue Innovation

Nomadix shifted from live events to virtual experiences powered by AI and augmented reality, diversifying revenue streams and reducing dependence on traditional formats.

{ 04 }

Empathy-Led Organisational Change

Leadership workshops fostered a unified recovery vision, while empathetic communication maintained trust and stability during transitions.

{ 02 }

Financial Planning and Optimisation

Updated financial projections and scenario planning stabilised cash flow. Cost-saving measures, including renegotiating contracts, freed resources for strategic digital investments.

{ 05 }

Leadership Development and Succession Planning

Executive coaching strengthened leadership resilience, complemented by a robust succession plan to cultivate future leaders.

{ 03 }

Operational Efficiency and Flexibility

Process automation eliminated bottlenecks, enhancing efficiency. Agile project management accelerated project cycles, enabling swift adaptation to client needs.

{ 06 }

Strategic Global Expansion

Nomadix expanded into seven new markets, bolstering its global presence. Strategic alliances and a focus on digital transformation drove client retention and long-term growth.

The 360° Impact: Results Delivered

33%

Increase in Annual Revenue

27%

Boost in Operational Efficiency

£1.4 million

Generated in new revenue streams

Insights from a Trusted Partner in Success

Graeme Gilmour, CEO

“One of the best operators and thinkers I’ve ever had the pleasure of working with. Safe hands indeed.”

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