.png){kind=small}
Nomadix International: Strategic Pivot Through AI Innovation
Rebuilding Global Market Positioning and Securing Long-Term Financial Resilience with Strategic Transformation
OBJECTIVE
Market Re-Position and Pivot
SECTOR
AI-Driven Marketing Technology
The COVID-19 pandemic disrupted UK businesses, particularly those reliant on events and B2B networks. Nomadix International, a leader in AI-driven marketing technology, saw its revenue streams collapse, forcing a strategic shift.
360 Strategy partnered with Nomadix to execute a market repositioning plan, moving from B2B hardware sales to a scalable B2C SaaS model, while retaining high-margin AI-driven analytics.
Through this transformation, Nomadix unlocked new revenue streams, reduced COGS by 26%, and repositioned itself as a leading retail intelligence provider. 360 Strategy’s intervention helped reduce inventory costs by 34%, secure 91 media placements, and deploy HALO, an AI-powered SaaS platform leveraging cloud-based audience analytics on Raspberry Pi
Nomadix International's Strategic Evolution
Nomadix International, a prominent name in AI-driven marketing technologies, encountered major setbacks during the COVID-19 pandemic, as disruptions to global operations and event cancellations sharply impacted revenue. A strategic pivot was essential to regain its global foothold and secure future growth.
Collaborating with 360 Strategy, Nomadix embarked on a journey of digital transformation, innovative revenue model development, and leadership strengthening. This partnership resulted in financial recovery, improved client engagement, and expanded market reach, solidifying Nomadix’s position for sustained success in a competitive landscape.
Challenges and Objectives
{ 1 }
Revenue Decline
{ 2 }
Underutilised Innovation
With UK events cancelled, 68% of Q2–Q3 2020 revenue was lost. Freight costs surged, making hardware unsustainable, while client budgets shrank by 80%.
Nomadix’s gaze-tracking algorithms and modular AI software were underused. iWalker, initially designed for B2B event analysis, needed rapid repurposing for retail applications.
360 Strategy transitioned Nomadix from a hardware-based B2B company to a scalable, high-margin SaaS provider, ensuring investor and stakeholder alignment.
{ 3 }
360 Strategy in Action: A Holistic Approach to Transformation
{ 01 }
Repositioning for SaaS Growth
A UK market analysis identified retail SMEs, real estate, and holiday travel as prime growth sectors. 360 Strategy realigned Nomadix’s model to ensure HALO, a cloud-powered AI analytics platform, could be monetised through B2C subscription models.
{ 02 }
Decoupling Software from Hardware
Separating Nomadix’s software from iProjector and iWalker enabled it to scale via affordable Raspberry Pi modules, significantly cutting costs and broadening market access.
{ 03 }
Building a Scalable UK Sales & Operations Framework
360 Strategy established a UK sales team dedicated to engaging SME retail businesses and integrated Salesforce into HALO to streamline customer acquisition and lifecycle management. Alongside this, they conducted in-depth retail sector research to refine their go-to-market strategy and implemented agile feedback loops to continuously optimise product-market fit.
{ 04 }
Expanding the HALO SaaS Ecosystem
Lead consultant Mark Evans led HALO’s agile development, delivering real-time inventory tracking across UK retail chains, enabling a seamless transition from B2B to B2C that generated recurring subscription and licensing revenue, and introducing AI-powered predictive analytics to correlate in-store foot traffic with sales, enhancing overall conversion rates.
{ 05 }
Leadership Development and Succession Planning
Executive coaching strengthened leadership resilience, complemented by a robust succession plan to cultivate future leaders.
{ 06 }
Strategic Global Expansion
Nomadix expanded into seven new markets, bolstering its global presence. Strategic alliances and a focus on digital transformation drove client retention and long-term growth.
The 360° Impact: Results Delivered
34%
Inventory Cost Reduction via JIT Systems & 3D-Printed Modular Designs
93%
Client Retention Rate Across UK Retailers in 12 Months
74%
SaaS Profit Margins, Exceeding 38% Hardware Margins Pre-Pivot
Insights from a Trusted Partner in Success
Graeme Gilmour, CEO
“One of the best operators and thinkers I’ve ever had the pleasure of working with. Safe hands indeed.”
