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Clinetix: Driving Growth and Innovation in Aesthetic Medicine
Enhancing growth strategies, improving client engagement, and maintaining regulatory compliance to drive long-term success in the aesthetic medicine industry.
OBJECTIVE
Fostering Sustainable Growth and Expansion in Aesthetic Medicine
SECTOR
Aesthetic Medicine
Clinetix, a prominent name in aesthetic medicine, collaborated with 360 Strategy to achieve long-term growth while upholding its dedication to exceptional patient care. By implementing strategies such as customer segmentation, optimising operations, and reinforcing regulatory compliance, Clinetix enhanced client satisfaction, diversified its revenue streams, and strengthened its market presence.
The outcome? A resilient business model primed for enduring success, all while preserving the trust and quality that Clinetix is renowned for.
Clinetix's Path to Sustainable Growth
Clinetix, a renowned UK-based aesthetic clinic, sought to overcome growth challenges while preserving its core commitment to outstanding patient care. As the clinic’s clientele grew more diverse and its service offerings expanded, there was a clear need to optimise its business model, align operations with regulatory standards, and foster sustainable growth.
360 Strategy implemented a comprehensive approach, blending strategic insights with actionable frameworks to ensure Clinetix was well-positioned for ongoing success and leadership in the aesthetic medicine industry.
Challenges and Objectives
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Client Base Segmentation for Personalised Services
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Maintaining Regulatory Compliance in Marketing and Service Delivery
Creating a Scalable, Sustainable Business Model
As Clinetix's client base expanded and diversified, a tailored segmentation strategy was essential to deliver personalised, high-quality care.
Given the importance of regulatory standards in aesthetic medicine, Clinetix adopted a trusted approach to both advertising and service provision to ensure full compliance.
To support growth while preserving service excellence and patient trust, Clinetix developed a business model focused on scalability, backed by strategic operational improvements.
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360 Strategy in Action: A Holistic Approach to Transformation
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Customer Segmentation and Personalisation
360 Strategy helped Clinetix identify and segment its diverse client base, tailoring services to specific needs using tools like the Value Proposition Canvas and ongoing feedback to optimise engagement.
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Operational Streamlining and Service Excellence
By mapping service blueprints, operational efficiency was improved, reducing wait times and aligning service touchpoints with Clinetix’s brand values, ensuring a consistently high-quality client experience.
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Revenue Growth and Diversification
Through the Business Model Canvas, new revenue streams were identified, such as wellness memberships, creating long-term financial stability and enabling sustainable growth.
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Regulatory Adherence and Brand Integrity
Through PESTLE analysis and compliance workshops, Clinetix ensured regulatory standards were met, fostering brand trust through proactive risk management.
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Continuous Monitoring and Improvement
Balanced scorecards were implemented to monitor KPIs related to customer satisfaction, revenue, and operational efficiency, ensuring strategic alignment and ongoing growth.
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Client Loyalty and Engagement
Customer journey mapping and loyalty programmes were introduced to enhance client satisfaction, build retention, and establish Clinetix as a trusted leader in aesthetic medicine.
The 360° Impact: Results Delivered
30%
Increase in Client Retention
25%
Reduction in Wait Times
Insights from a Trusted Partner in Success
DR. SIMON RAVICHANDRAN & DR. EMMA RAVICHANDRAN, CO-FOUNDERS, CLINETIX
"Mark helped us refine our strategy during a crucial growth phase. Through client segmentation, evidence-based marketing strategies, and tools for ongoing monitoring, we achieved significant milestones. His expertise took us to the next level in business development. Highly recommended!"
