Your marketing strategy is what helps you to define your business goals and allows you to develop a system that helps you achieve these goals.
The first step to creating your marketing strategy is defining the goals you want to achieve. It helps you to effectively develop a system that would help you grow your business.
When writing a marketing strategy, these are the boxes it should tick:
Your marketing strategy should describe the product and services you offer
It should describe the position of your product or service in the overall market
It should explain the tactics that you would use in your marketing
It should give a detailed overview of your customers and competition
