Your marketing strategy is what helps you to define your business goals and allows you to develop a system that helps you achieve these...

The Business Model Canvas (BMC) and Clay Christensen's Jobs-to-be-Done (JTBD) framework are two powerful tools that can help businesses...

In this blog post, we'll discuss what you need to know about digital marketing before hiring a digital freelance marketing consultant.

When launching any new technology product or service it's wise to build extra time into the business plan for customer or market...

WHAT IS BUSINESS STRATEGY? Business strategy is the alignment, organisation, and integration of a company’s strategic initiatives to give...

As a business leader, you may have heard of the "kill zone" - a term used to describe the critical period in a company's growth where it...

According to Bill Aulet Professor of Entrepreneurship at the MIT Sloan School of Management and author of Disciplined Entrepreneurship:

20 years ago, when I started Kommando, we were on the cusp of what was termed experiential marketing. This was perceived at first as...

A value proposition is the promise that a business makes to its customers regarding the value they will receive from its products or...

Digital marketing is a constantly evolving industry, and as such, no one should be expected to know everything there is about the topic....

Thinking of going global? Here’s some pointers. 1. Don’t waste your time considering growth overseas unless you have designed and...