Clinetix: Strategic Growth in Aesthetic Medicine
Driving sustainable growth and innovation in the aesthetic medicine industry with tailored strategies and measurable results.
OBJECTIVE
Strengthen Market Positioning
INDUSTRY
Retail and E-commerce
<p class="font_8">Standing out in the highly competitive world of streetwear requires more than great designs—it demands innovation, adaptability, and bold strategic action. Forty Clothing partnered with 360 Strategy to develop a growth roadmap that addressed challenges head-on and unlocked new opportunities.
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<p class="font_8">The result? A stronger presence, loyal customers, and a business primed for sustainable growth.</p>
Forty Clothing's Journey
<p class="font_8">Forty Clothing, a well-known Scottish streetwear brand, turned to us to strengthen its national presence while staying true to its distinctive identity. The partnership focused on key goals: crafting a bold growth strategy to navigate competitive markets, adopting an omnichannel approach to streamline customer experiences, and mentoring leadership to foster resilience and agility. </p>
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<p class="font_8">Acting as both strategic advisers and growth enablers, 360 Strategy positioned the brand for sustainable, long-term success.</p>
Forty Clothing's Journey
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Competitive Positioning in a Red Ocean Market
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Scaling Beyond a Retail-Centric Model
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Developing Agile Leadership for Sustainable Growth
<p class="font_8">Operating in a saturated (Red Ocean) market, Forty Clothing needed to carve out a distinct identity to retain its market share while competing with global streetwear giants.</p>
<p class="font_8">The reliance on brick-and-mortar stores limited scalability. A balanced omni-channel model was essential to engage digitally-savvy customers.</p>
<p class="font_8">To adapt to industry shifts, the leadership team required mentorship in building resilience and driving strategic growth.</p>
360 Strategy in Action: Our Approach
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Market and Trend Analysis
<p class="font_8">Leverage horizon scanning and PESTLE insights to identify emerging opportunities like eco-conscious strategies and digital innovation for a future-ready business model.</p>
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Leadership Mentorship
<p class="font_8">Empower leaders to embrace agility and innovation, ensuring sustained growth in evolving market conditions.</p>
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Red Ocean Strategy
<p class="font_8">Strengthen competitive positioning with a focus on customer loyalty, unique offerings, and cultural relevance in saturated markets.</p>
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Aligning Goals with Metrics
<p class="font_8">Balanced scorecards ensured data-driven decisions and team accountability toward strategic priorities.</p>
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Omni-Channel Transition
<p class="font_8">Create a seamless customer journey by merging digital and physical experiences, driving growth through exclusive online collections.</p>
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Strengthening Customer Engagement and Loyalty
<p class="font_8">Enhanced engagement through journey mapping, loyalty programmes, and community-driven initiatives to personalise experiences, foster brand loyalty, and deepen cultural connections.</p>
The 360° Impact: Results Delivered
35%
<p class="font_8">Increase in Digital Revenue</p>
40%
<p class="font_8">Improvement in Inventory Turnover</p>
50%
<p class="font_8">Growth in social media interactions</p>
From Our
Partner in Success
– HARRY MILLER, FOUNDER AND CEO OF FORTY CLOTHING
<p class="font_8">"Can’t thank Mark enough! Inspiring to say the least! He’s already made a massive difference to how we’ve approached our thinking. The strategies Mark helped us put in place have been a total eye-opener! If you want to really understand you and your business, he really is the guy! Thanks again, Mark. Absolutely amazing!"</p>
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